
Michael Hazell
I'm a Cape Town based Executive Multidisciplinary Creative & Lead Product Designer with 18+ years
of experience. I use AI and bottom up leadership to design better apps, either on my own or with a team of talented people combining trends, traditional methods and design process best practices to design user centric intuitive experiences that attract users and reduce churn.
I help businesses transform towards customer-centricity, balancing customer-centric strategies and methods with business KPIs and goals. I am available as a consultant, Fractional UX Director, UI Lead or UX/UI contractor or full-time employee. I also do various projects focused on user research, problem finding (root causes), problem solving, information architecture, wire-framing, interaction design, visual design, prototyping, testing, and iteration.
LATEST WORK
Showcasing a selection of carefully curated / crafted products, concepts & samples from
past & current projects which inspire, disrupt and solve problems.

I worked with local enterprises, offshore multinationals and private clients like BetPawa, Makuru, Dan Mace, Old Mutual, Santam, Nike, YouTube, KFC.
My primary areas of expertise include: executive management, executive strategy, team building, team leadership, design leadership, department leadership, project planning, ideation, research, wire-framing, visual design, reviewing, prototyping, QA testing, hand-over, back and front-end development, deployment, testing and iterative improvement of the product based on user feedback, date visualisation and analytics to increase engagement and reduce the churn rate.
As a seasoned Product Designer, Digital Specialist, Lead Designer and Department Head I always aim to meet and exceed business stakeholder targets to ensure a ROI for all of my clients without exception. If you are interested in collaborating with me use my linktree to get in touch and lets start a conversation about how I can help you meet your business's needs from a creative perspective.
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PRACTICAL SKILLS AT A GLANCE
User Research and Analysis, Interaction Design, UX Design & UI Design (Visual Design), Prototyping and Testing, Graphic Design, Film, Ideation, Brand Design, Logo Design, Brand Development, Digital Marketing, Artificial Intelligence

TESTIMONIALS
A selection of testimonials from some of the brands and individuals I have worked with.

Russell Egan
CEO @ Egan Prop
Working with Michael is always a pleasure. He has a truly unique creative mind which seems to compliment any project incredibly well. His professionalism and ability to turn work around in record time is truly admirable.

Will Nicholson
Owner @ Arcade
Michael Hazel worked on several jobs with us. He was pleasant, efficient and professional, and his creative research and treatment preparation helped us win a few project pitches. I recommend working with him!

Dan Mace
Director @ YouTube
Mike is one of the good guys. Not just his attitude, but his mind works in a unique way. I can leave him with a brief and come back 24 hours later to see things that didn’t even cross my mind. He is thorough, honest and reliable.

Jason Fialkov
Director @ Freelance
Dude you are super talented and reliable! You know you don't need a reference from me but here is one anyway.

Camilla Kohlmeyer
Owner @ FlexiFit
When I approached Michael with our business idea, he went over and above my expectations in terms of delivery. He listened and delivered exactly what we wanted in a seriously short space of time. He is brilliant at what he does and I am looking forward to working with him again.